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About ALL STAR > Leadership Team

ALL STAR Vacation Homes Leadership Team

Steve Trover, CEO
Steve Trover, Chief Executive Officer

Steve has successfully created and developed nine different businesses over the past sixteen years. Under Steve’s leadership, ALL STAR Vacation Homes has become the industry leader in luxury vacation property management and marketing services in Central Florida. Steve has served as an officer for the Central Florida Property Managers Association, and on the Board of the Florida Vacation Rental Managers Association. He is the current president of Discover Vacation Homes.

Sue Trover, President
Sue Trover, President

Sue has more than 20 years of experience working in the vacation home industry in Central Florida. She oversees the many aspects of ALL STAR Vacation Homes’ day-to-day operations with a primary focus on the financial aspects of the company. Her belief is that “success happens when the product meets the customer”.

Phil Trover, COO
Phil Trover, Chief Operating Officer

As COO, Phil oversees organizational structure, human resources, and assists in establishing, implementing and analyzing short and long-range organizational goals. Phil has contributed to ALL STAR’s growth from a two employee start up in 1998, to employing more than 30 team members today.

Sara Moore, VP Marketing
Sara Moore, Vice President of Marketing

With more than 12 years of marketing and public relations experience, Sara directs all aspects of marketing, advertising, public relations and corporate communication for ALL STAR Vacation Homes. She serves on the Board for the Central Florida Property Managers Association, the Visit Florida Marketing Council, the Orlando CVB Public Relations Committee, and the Kissimmee CVB Reservation System Board of Advisors.

Denise McClelland, Director of Internet Development
Denise McClelland, Director of Research & Internet Development

Denise, who has more than 14 years of management experience, leads ALL STAR Vacation Homes’ website, online marketing, database management and analysis efforts. Denise’s research assists the marketing department to constantly and in real-time refine ALL STAR’s marketing campaigns.

Bill Rundle, Chief Financial Officer
Bill Rundle, Chief Financial Officer

Bill oversees all financial management and accounting processes for ALL STAR Vacation Homes. He has more than 30 years of professional financial management experience working with companies ranging from accounting firms to hospitality providers.

Cari Licata, Reservations Director
Cari Licata, Reservations Director

Cari leads the full-time, in-house ALL STAR Reservations team. She is responsible for both individual and group sales, and manages the relationship and quality control of the after-hours call center representatives.

Diane Napoli, Housekeeping Director
Diane Napoli, Quality Control Director

Diane leads ALL STAR Vacation Homes’ in-the-field housekeeping and quality control team. She is responsible for keeping the homes looking their best for our guests and home owners.

Karen Haynes, Guest Services Director
Karen Haynes, Guest Services Director

Karen leads ALL STAR’s phenomenal efforts at providing a vacation home experience like no other, through guest services. She oversees the guest services team, front desk operations and in-home communication with guests.

Mike Trover, Property Care Director
Mike Trover, Property Care Director

Mike oversees the day-to-day operations of the maintenance team for ALL STAR. This includes property services, such as lawn care, pool and preventative maintenance. Mike also leads the on call after hour’s staff for guest services.

Michelle Murphy, Owner Relations Director
Michelle Murphy, Owner Relations Director

Michelle brings more than seven years of professional experience and a background in luxury apartment community property management to the ALL STAR leadership team. She oversees owner communication and monthly statements, initial property set up, warranties for homes, and is a liaison to suppliers.

Jose Ocasio, Information Technology Director
Jose Ocasio, Information Technology Director

Jose has been in the IT industry for seven years. He is a Microsoft certified engineer and network administrator who has overseen several IT departments for various businesses. He is responsible for all technical aspects of the ALL STAR computer and electronic systems.

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